From live performances and cultural festivals to community celebrations, I bring people, ideas, and all the moving pieces together to create events worth showing up for.
Diana Josefina Chávez
Background
Work Experience
My background brings together event coordination, project management, and a love for arts and culture. I’ve worked across community events, live performances, and creative projects, helping coordinate the details, people, and timelines that bring them together. Along the way, I’ve built experience working with artists, clients, vendors, and creative teams while keeping projects organized from planning through execution.
Education
My education has always been rooted in understanding people, culture, and creative expression. I earned two bachelor’s degrees in Anthropology and Critical Race & Ethnic Studies from UC Santa Cruz before moving to Barcelona to complete a Master’s in Art & Cultural Management at UIC Barcelona. My studies gave me a deeper understanding of cultural programming, arts organizations, and the communities they serve.
Projects
Beyond my professional experience, I’ve worked on independent and academic projects focused on event planning, cultural programming, and creative production. One example is Reverb, a proposed all female music education and DJ development program created as part of my master’s program, covering program structure and budgeting to marketing, ticketing, and event planning.
Event planning, coordination, and marketing experience across arts, culture, music, and community programming.
Event Coordination
From early planning to event-day details, I help bring creative ideas to life through thoughtful coordination and seamless execution.
Gran Festival Salvadoreño
Gran Festival Salvadoreño is a vibrant community celebration featuring Salvadoran food, family activities, and live performances by Cocolito, Roberto Salamanca, and Orquesta San Vicente.
My Contribution: Supported event coordination, helping organize event details, coordinate programming, and ensure a smooth experience for attendees and performers.
1,000+ Attendees
A family-friendly celebration of Zapotec and Oaxacan culture featuring live music, traditional dancing, Oaxacan food, drinks, and local vendors. The evening included a traditional calenda and performances by Banda Sol de Juárez, Grupo Rohedores, and Grupo La Realeza de Oaxaca.
500+ Attendees
Festival Zapoteco
Event Marketing
Promoted cultural events and performances through bilingual social media campaigns, content calendars, and email newsletters designed to build awareness and drive attendance.
Folklóreada 2026
A celebration of Mexican folklórico featuring dance groups from across California.
2,500+ Attendees
Avenida de Altares
A free Día de los Muertos celebration featuring an immersive altar walk, cultural activities, and artisan vendors.
2,000+ Attendees
Al Son del Corazón
Los Lupeños’ annual folklórico showcase celebrating Mexican regional dance and music.
1,000+ Attendees both performances
San José Jazz Summer Fest × Alebrijes en San José
A community collaboration featuring a series of free events, including outdoor movies, live music, art workshops, and cultural programming.
Main Flyer: Event promotion for the San José debut of Alebrijes en San José.
18,000+ Attendees
Movies y Música: Free movie showings accompanied by live music.
1,000+ Attendees
Ritmos y Colores: Promotion for a music, dance, and cultural arts program.
3,000+ Attendees
Último Baile: Promotion for the exhibition’s closing celebration.
3,000+ Attendees
Fiesta Del Maricahi
A community celebration of San José’s Mexican heritage featuring live mariachi music, family activities, and cultural traditions.
1,000+ Attendees
Arts Education Classes
SOAC’s Arts Education Program provides culturally rooted music, dance, and visual arts education to children and youth in East San José, serving students through summer camps and school-year programs.
900+ Students a year
Mercadito
Mercadito is a community food distribution program providing fresh groceries to families in East San José in partnership with Second Harvest of Silicon Valley.
100+ Attendees
Selected Work
Created an email campaign for Fiesta del Mariachi featuring a special ticket promotion and showcasing event vendors, designed to increase ticket sales and build excitement leading up to the event.
Created a short, meme-style reel promoting Mercadito, a biweekly free food pantry for the neighborhood, designed to increase awareness and encourage community participation.
Created promotional materials for Los Lupeños’ open dancer auditions, communicating key audition details and opportunities for community participation.
Let's Work Together
Planning an event or bringing a project to life? I’d love to help make it happen, from the big picture to the little details.
