For the School of Arts and Culture at the Mexican Heritage Plaza, I create digital marketing content that supports community-centered arts and cultural programming rooted in East San José. My work includes developing Instagram and Facebook content and crafting newsletters that promote events, programs, and community initiatives while elevating local voices.

I support ongoing programming through consistent social and email communications, including initiatives such as Mercadito, a free food pantry program, and seasonal offerings like Spring Arts Education classes.

In addition, I lead dedicated marketing campaigns for the La Plaza’s annual signature events, including Fiesta del Mariachi, Avenida de Altares, and Fiesta Navideña. Each of these campaigns is developed with its own visual identity and messaging strategy and is featured on a separate case study page within this portfolio.

CAMPAIGN COPY & VISUALS

Examples of campaign-based copy and visual assets developed for event promotion, recruitment, and community engagement.

EMAIL CAMPAIGNS

Monthly and campaign-based newsletters supporting event promotion and community engagement.

🎉 July at La Plaza: Fiesta del Mariachi and More!

🍷Raise a Glass to La Plaza’s Future-Tres Vinos 2025

☀️Summer Starts Here: Music, Community, & Fiesta del Mariachi 🎉

REELS

Video content created for Instagram Reels and Stories; playback may vary by browser.

STORIES

ANALYTICS

Monthly performance snapshots reflecting audience growth, reach, and discoverability across Instagram.