Reverb is an 8-week educational initiative developed for my master’s senior thesis, designed to address the underrepresentation of women in electronic dance music. Built by women, for women, the program provides hands-on DJ training, mentorship, and community-building opportunities led entirely by female instructors.

The course culminates in a public, festival-style showcase where each participant performs a live set to demonstrate her skills and growth. This portfolio includes the comprehensive project book detailing Reverb’s branding, marketing strategy, and full logistical framework from concept through execution.

Role: Concept development, branding, marketing strategy, program design, and event production.

PROJECT BOOK

Comprehensive branding, marketing strategy, and operational planning.

This project book documents the full development of Reverb, from research and concept design through branding, marketing strategy, and live program execution.