PROFESSIONAL EXPERIENCE
MARKETING AND COMMUNICATIONS SPECIALIST
KOOLTURA MARKETING AGENCY
MAY 2025 – PRESENT
Agency-based role supporting arts and culture clients through strategy, content, and campaign execution.
- Manage client communications and campaign deliverables, ensuring culturally resonant and strategically aligned messaging.
- Create bilingual (EN/ES) content for social media and newsletters to support audience growth and community engagement.
- Develop and execute multi-platform marketing campaigns for Latinx-focused institutions.
- Lead social media strategy and content calendars for 4+ clients.
- Collaborate with designers, video editors, and program teams to produce branded assets and promote in-person community events.
MARKETING MANAGER
INTACTA MUSIC AGENCY
MAY 2024 – SEPTEMBER 2024
- Maintained and updated artist websites using WordPress and Wix, improving functionality and multilingual accuracy (EN, ES, CAT).
- Created tailored press kits for 10+ artists, increasing media visibility through curated bios, images, and press coverage.
- Curated 50+ Instagram posts using Canva, increasing engagement by 20% while aligning content with artist branding.
- Compiled 30+ artist dossiers centralizing bios, press coverage, and achievements to streamline agency workflows.
- Produced a 3-minute promotional video for the MMVV music conference, increasing agency visibility and audience engagement.
- Improved internal efficiency through structured tracking systems for artist schedules, bookings, and contact information.
SOCIAL MEDIA MANAGER
KIZZMET JEWLERY
JUNE 2020 – AUGUST 2023
- Captured and edited 200+ product photos for Instagram, aligning visuals with brand aesthetics and storytelling.
- Designed educational product cards highlighting crystal origins and properties to enhance customer experience.
- Integrated narrative-driven captions and visuals to strengthen emotional connection with the audience.
- Analyzed Instagram performance metrics to refine content strategy, achieving 12% monthly engagement growth.
EDUCATION
UNIVERSITAT INTERNACIONAL DE CATALUNYA
Masters in Art and Cultural Management
UNIVERSITY OF CALIFORNIA, SANTA CRUZ
B.A. in Anthropology
B.A. in Critical Race and Ethnic Studies
CERTIFACTIONS
UX ACADEMY
Design Lab
ARCHAEOLOGY FIELD SCHOOL CERTIFICATE
Foothill College
Diana Josefina Chavez 