Los Lupeños Academy is the educational arm of Los Lupeños de San José, offering folklórico dance classes for youth and adults in an environment rooted in culture, discipline, and community. The Academy provides training in traditional Mexican regional styles, giving students the opportunity to develop strong technique while building confidence, connection, and cultural pride.
For Los Lupeños Academy, I created graphics, copy, and newsletters that highlighted class offerings. My marketing materials helped promote enrollment, uplift the artistry of the dancers, and communicate the Academy’s mission to preserve and pass on the traditions of Mexican folklórico.
Diana Josefina Chavez 