FOLKLOREADA

Folkloreada 2025 is an annual cultural celebration presented by Los Lupeños de San José in partnership with the School of Arts and Culture. Held on May 4, 2025, the sixth annual event transformed the main plaza into a lively showcase of music, movement, and tradition. More than 15 folklórico dance companies from across California performed, each bringing unique choreography that celebrated the richness of regional Mexican culture.

Following the event, I created a digital campaign featuring posts that highlighted each participating dance group—extending the celebration online and deepening audience engagement. The marketing goal was to celebrate cultural heritage, spotlight local talent, and strengthen community connection through authentic storytelling and cohesive visual branding.