Fiesta Navideña is La Plaza’s annual holiday celebration, transforming the Mexican Heritage Plaza into a festive gathering space filled with live music and family-friendly activities. The event featured a free concert by Carlos y Charlos, folklórico performances by Los Lupeños de San José, an interactive posada presented by Teatro Visión, art workshops, local vendors, and traditional holiday foods. For many in the community, Fiesta Navideña is a cherished cultural tradition that brings generations together.

For Fiesta Navideña, I created graphics, copy, and newsletters that showcased the heart of the celebration while highlighting key performances and activities. My marketing content captured the warmth, culture, and community of the event, helping attendees stay informed, engaged, and excited to participate.