Fiesta del Mariachi is a vibrant community event that celebrates San José’s Mexican heritage through the traditions of mariachi music. Featuring an outdoor concert and family-friendly activities, the festival brings the neighborhood together to honor cultural roots and support local artists.

Hosted by the School of Arts and Culture, Fiesta del Mariachi embodies the organization’s mission to serve as a cultural hub for East San José. For this campaign, I developed digital marketing content across social media, email, and video to promote ticket sales, highlight featured artists, and capture the energy of the celebration.