Avenida de Altares is a free Día de los Muertos cultural celebration at the Mexican Heritage Plaza, featuring an immersive altar walk stretching from Alum Rock Avenue and King Road to the entrance of Highway 101, culminating inside La Plaza. Once inside, visitors experience Día de los Muertos–themed activities including face painting, tarot readings, artisan vendors, and a cemetery installation. The event also features a Catrina & Catrín Costume Contest, inviting creative interpretations of traditional Día de los Muertos attire.

For Avenida de Altares, I created reels, graphics, and copy that highlighted the cultural experience, promoted the costume contest, and guided community members through key event details. My work focused on capturing the spirit of the celebration while encouraging engagement and participation across all activities.