Alebrijes en San José was part of a traveling art exhibition featuring large-scale, vibrant sculptures showcased around the world. The installation made its San José debut in partnership with San José Jazz during the organization’s annual Summer Fest, bringing the exhibition to the Mexican Heritage Plaza and introducing it to new audiences in downtown San José.

For Alebrijes en San José, I created campaign copy, graphics, and short-form social content to support event promotion and community engagement. This included developing TikTok content using custom AR filters inspired by the Alebrijes sculptures, encouraging audience interaction, social sharing, and discovery while maintaining cohesive visual branding across platforms.

CAMPAIGN COPY & VISUALS

Selected campaign-based copy and visual assets developed for event promotion and community engagement.

REELS & SHORT-FORM VIDEOS

Short-form video content featuring custom TikTok AR filters inspired by the Alebrijes sculptures, designed to encourage interactive participation and social sharing.