Al Son del Corazón is Los Lupeños de San José’s annual fall showcase, celebrating the richness of Mexican folklórico through vibrant choreography, live music, and storytelling rooted in tradition. The performance highlights regional styles from across Mexico, brought to life by one of the Bay Area’s most respected folklórico companies.

For Al Son del Corazón, I created reels, graphics, and copy that promoted the showcase and reflected the artistry and cultural pride of Los Lupeños. My marketing materials emphasized the beauty of the performance, spotlighted the dancers, and invited the community to experience an evening of tradition